| 2010 Full-page, Black & White Ad Rates and Discounts | |||||||||
| Union Magazine | Circulation | Reg. Rate | Cost/M** | NB Dis. Rt. | Cost/M | 4-ti Freq | Cost/M | 12-ti Freq | Cost/M |
| AU Gleaner | 23,000 | $1,168.00 | $50.78 | $992.80 | $43.17 | $893.52 | $38.85 | $843.88 | $36.69 |
| CA Messenger | 15,000 | $1,042.00 | $69.47 | $885.70 | $59.05 | $797.13 | $53.14 | $752.85 | $50.19 |
| CU Visitor† | 45,000 | $2,400.00 | $53.33 | $2,040.00 | $45.33 | $1,836.00 | $40.80 | $1,734.00 | $38.53 |
| LU Herald | 35,000 | not available | |||||||
| MAU Outlook | 28,000 | $1,450.00 | $51.79 | $1,232.50 | $44.02 | $1,109.25 | $39.62 | $1,047.63 | $37.42 |
| NPU Gleaner | 43,500 | $1,700.00 | $39.08 | $1,445.00 | $33.22 | $1,300.50 | $29.90 | $1,228.25 | $28.24 |
| PU Recorder | 81,000 | $3,050.00 | $37.65 | $2,592.50 | $32.01 | $2,333.25 | $28.81 | $2,203.63 | $27.21 |
| So Tidings | 84,000 | $2,700.00 | $32.14 | $2,295.00 | $27.32 | $2,065.50 | $24.59 | $1,950.75 | $23.22 |
| SWU Record*† | 33,000 | $2,000.00 | $60.61 | $1,700.00 | $51.52 | $1,530.00 | $46.36 | $1,445.00 | $43.79 |
| Natl Buy Total | 387,500 | $15,510.00 | $40.03 | $13,183.50 | $34.02 | $11,865.15 | $30.62 | $11,205.98 | $28.92 |
| † Same price for color and grayscale. Ads are printed in color. | |||||||||
| 2010 Full-page, 4-color Ad Rates and Discounts | |||||||||
| Union Magazine | Circulation | Reg. Rate | Cost/M** | NB Dis. Rt. | Cost/M | 4-x Freq | Cost/M | 12-x Freq | Cost/M |
| AU Gleaner | 23,000 | $1,752.00 | $76.17 | $1,489.20 | $64.75 | $1,340.28 | $58.27 | $1,265.82 | $55.04 |
| CA Messenger | 15,000 | $1,845.00 | $123.00 | $1,568.25 | $104.55 | $1,411.43 | $94.10 | $1,333.01 | $88.87 |
| CU Visitor | 45,000 | $2,400.00 | $53.33 | $2,040.00 | $45.33 | $1,836.00 | $40.80 | $1,734.00 | $38.53 |
| LU Herald | 35,000 | $2,310.00 | $66.00 | $1,963.50 | $56.10 | $1,767.15 | $50.49 | $1,668.98 | $47.69 |
| MAU Outlook | 28,000 | $1,825.00 | $65.18 | $1,551.25 | $55.40 | $1,396.13 | $49.86 | $1,318.56 | $47.09 |
| NPU Gleaner | 43,500 | $2,334.00 | $53.66 | $1,983.90 | $45.61 | $1,785.51 | $41.05 | $1,686.32 | $38.77 |
| PU Recorder | 81,000 | $3,650.00 | $45.06 | $3,102.50 | $38.30 | $2,792.25 | $34.47 | $2,637.13 | $32.56 |
| So Tidings | 84,000 | $3,700.00 | $44.05 | $3,145.00 | $37.44 | $2,830.50 | $33.70 | $2,673.25 | $31.82 |
| SWU Record* | 33,000 | $2,000.00 | $60.61 | $1,700.00 | $51.52 | $1,530.00 | $46.36 | $1,445.00 | $43.79 |
| Natl Buy Total | 387,500 | $21,816.00 | $56.30 | $18,543.60 | $47.85 | $16,689.24 | $43.07 | $15,762.06 | $40.68 |
| ** Cost/M = Cost per thousand. | |||||||||
| 2010 Outside Back Cover Full-page, 4-color Ad Rates and Discounts | |||||||||
| Union Magazine | Circulation | Reg. Rate | Cost/M** | NB Dis. Rt. | Cost/M | 4-x Freq | Cost/M | 12-x Freq | Cost/M |
| AU Gleaner | 23,000 | $2,091.00 | $90.91 | $1,777.35 | $77.28 | $1,599.62 | $69.55 | $1,510.75 | $65.68 |
| CA Messenger | 15,000 | $2,044.00 | $136.27 | $1,737.40 | $115.83 | $1,563.66 | $104.24 | $1,476.79 | $98.45 |
| CU Visitor | 45,000 | $2,800.00 | $62.22 | $2,380.00 | $52.89 | $2,142.00 | $47.60 | $2,023.00 | $44.96 |
| LU Herald | 35,000 | $3,123.00 | $89.23 | $2,654.55 | $75.84 | $2,389.10 | $68.26 | $2,256.37 | $64.47 |
| MAU Outlook | 28,000 | $2,500.00 | $89.29 | $2,125.00 | $75.89 | $1,912.50 | $68.30 | $1,806.25 | $64.51 |
| NPU Gleaner | 43,500 | $3,500.00 | $80.46 | $2,975.00 | $68.39 | $2,677.50 | $61.55 | $2,528.75 | $58.13 |
| PU Recorder | 81,000 | $3,950.00 | $48.77 | $3,357.50 | $41.45 | $3,021.75 | $37.31 | $2,853.88 | $35.23 |
| So Tidings | 84,000 | $4,000.00 | $47.62 | $3,400.00 | $40.48 | $3,060.00 | $36.43 | $2,890.00 | $34.40 |
| SWU Record* | 33,000 | $2,500.00 | $75.76 | $2,125.00 | $64.39 | $1,912.50 | $57.95 | $1,806.25 | $54.73 |
| Natl Buy Total | 387,500 | $26,508.00 | $68.41 | $22,531.80 | $58.15 | $20,278.62 | $52.33 | $19,152.03 | $49.42 |
| ** Cost/M = Cost per thousand. | |||||||||
| Last updated: Oct. 22, 2009 | Questions? Contact Nadine Dower. | ||||||||