National Buy Advertising in NAD Union Magazines

2010 Quarter-page, Black & White Ad Rates and Discounts
Union Magazine Circulation Reg. Rate Cost/M** NB Dis. Rt. Cost/M 4-x Freq  Cost/M 12-x Freq Cost/M
AU Gleaner 23,000 $407.00 $17.70 $345.95 $15.04 $311.36 $13.54 $294.06 $12.79
CA Messenger 15,000 $298.00 $19.87 $253.30 $16.89 $227.97 $15.20 $215.31 $14.35
CU Visitor 45,000 $600.00 $13.33 $510.00 $11.33 $459.00 $10.20 $433.50 $9.63
LU Herald 35,000 not available
MAU Outlook 28,000 $460.00 $16.43 $391.00 $13.96 $351.90 $12.57 $332.35 $11.87
NPU Gleaner 43,500 $612.00 $14.07 $520.20 $11.96 $468.18 $10.76 $442.17 $10.16
PU Recorder 81,000 $890.00 $10.99 $756.50 $9.34 $680.85 $8.41 $643.03 $7.94
So Tidings 84,000 $900.00 $10.71 $765.00 $9.11 $688.50 $8.20 $650.25 $7.74
SWU Record* 33,000 $750.00 $22.73 $637.50 $19.32 $573.75 $17.39 $541.88 $16.42
Natl Buy Total 387,500 $4,917.00 $12.69 $4,179.45 $10.79 $3,761.51 $9.71 $3,552.53 $9.17
** Cost/M = Cost per thousand.
Same price for color and grayscale. Ads are printed in color.
2010 Quarter-page, 4-color Ad Rates and Discounts
Union Magazine Circulation Reg. Rate Cost/M** NB Dis. Rt. Cost/M 4-x Freq  Cost/M 12-x Freq Cost/M
AU Gleaner 23,000 $586.00 $25.48 $498.10 $21.66 $448.29 $19.49 $423.39 $18.41
CA Messenger 15,000 $555.00 $37.00 $471.75 $31.45 $424.58 $28.31 $400.99 $26.73
CU Visitor 45,000 $750.00 $16.67 $637.50 $14.17 $573.75 $12.75 $541.88 $12.04
LU Herald 35,000 $813.00 $23.23 $691.05 $19.74 $621.95 $17.77 $587.39 $16.78
MAU Outlook 28,000 $580.00 $20.71 $493.00 $17.61 $443.70 $15.85 $419.05 $14.97
NPU Gleaner 43,500 $802.00 $18.44 $681.70 $15.67 $613.53 $14.10 $579.45 $13.32
PU Recorder 81,000 $1,150.00 $14.20 $977.50 $12.07 $879.75 $10.86 $830.88 $10.26
So Tidings 84,000 $1,200.00 $14.29 $1,020.00 $12.14 $918.00 $10.93 $867.00 $10.32
SWU Record* 33,000 $750.00 $22.73 $637.50 $19.32 $573.75 $17.39 $541.88 $16.42
Natl Buy Total 387,500 $7,186.00 $18.54 $6,108.10 $15.76 $5,497.29 $14.19 $5,191.89 $13.40
Last updated: Oct. 22, 2009 Questions? Contact Nadine Dower.